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Oh is that all

September 1, 2010

A University of Michigan researcher, John DeCicco, says we can triple our fuel economy in 25 years. How, you might ask, is such a wondrous thing possible?
He finds that the solution is in our garages if Americans shift gears in terms of priorities.
Reaching such a horizon would entail cultural change in a gearhead world attuned to nuances of power performance. DeCicco identifies emerging trends for what he dubs “efficiency compatible” design strategies, enticing buyers away from brute force and toward smart technologies, intelligent safety features and svelte styling. Amenities like Bluetooth hookups, communication bandwidth and other information technology enhance customer value with minimal demands on power.
Oh is that all. Rather than develop new technologies, we'll just convince the American consumer they need less horsepower. Yeah that'll be easy. I guess DeCicco doesn't know; you can't lead a horse to water.
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